Dice
The Challenge
DICE 2.0 wasn’t just “another event flyer” problem.
They needed a visual system that could do three things fast:
communicate what the event stands for (creative + tech + growth),
feel credible enough for professionals, and
still look exciting enough to make people show up.
The previous look didn’t carry enough clarity across touchpoints, so attention was getting lost before interest could build.
The Approach
We treated the design like a conversion journey, not decoration.
We simplified the message into a few repeatable “headline” ideas, then built a visual hierarchy that makes the event feel clear at first glance:
strong title system (so the theme reads instantly)
modular layouts (so every asset still feels like one family)
consistent rhythm across posters + slides (so the brand stays recognisable everywhere)
The goal: make DICE feel like an event you shouldn’t miss.
