Curious Digs
Brand Strategy and Identity, Illustration, UI, Motion Design
The Challenge
History content usually lands in one of two places: too academic or too sensational.
Curious Digs needed a voice that felt well-researched but bingeable, something that could compete in a noisy feed while still treating the stories with respect.
The goal: make history feel alive, immersive, and instantly worth a watch.
The Approach
We built Curious Digs like a “content engine,” not a one-time logo.
The system was designed around repeatable rules:
strong recognisable visual cues (so people know it’s you in 2 seconds)
modular layouts that adapt to topics (wars, inventions, figures, myths, events)
a clear hierarchy for hooks (title first, then the curiosity gap, then the proof)
a visual tone that matches the promise: mysterious, playful, and smart
Results
Curious Digs gained a brand system that makes content easier to produce and easier to recognise — without sacrificing credibility.
What improved:
faster turnaround (templates reduce design time)
stronger recognisability across platforms
more consistent storytelling structure (better retention + shares)
a clearer “why follow” promise: curiosity + clarity + surprise
