Aurielle
Brand Strategy and Identity, Social media strategy and content
Industry
Luxury Fashion & Lifestyle
Aurielle
Aurielle is modern fine jewelry designed with a sculptural point of view, clean silhouettes, sharp details, and pieces that feel like wearable art.
The Challenge
Luxury jewellery is crowded and most brands either:
look generic (same fonts, same black-and-gold vibe), or
go too loud and lose the “quiet luxury” feel.
Auriele needed a visual identity that could instantly communicate:
premium quality
trust + craftsmanship
modern elegance
a recognisable look that works across product shots, packaging, and a website
The Strategy
We built Auriele’s identity around restraint.
Instead of over-designing, we focused on a system that makes every touchpoint feel intentional:
a refined colour palette that feels deep, rich, and calm
typography that’s clean and editorial (so products stay the hero)
layout rules that create space, balance, and luxury pacing
a photography direction that sells texture, shine, and detail without looking “salesy”
The goal: make Auriele feel like a brand you’d trust with a big purchase.
